A Voice for Forgotten Children

Alissa Pollock

Few people better illustrate the growing complexity and multi-tasking of the radio industry than the career of Alissa Pollack. From starting as an intern on a love advice show, Alissa has become one of the leading figures in Clear Channel and Mediabase's multiple platforms and marketing initiatives. Whether she's matching artists to promotions for radio station clients, or helping make the next iHeartRadio concert bigger and better than the first one held last year, Alissa has become a master at juggling projects and initiatives -and making them all work for everyone involved.